Two glasses of beer are displayed next to an accordion, with a focus on the beer's labels.

Facts & Rituals

We live German beer culture!

Hand in hand with the incredible variety of beer styles come different rituals, celebrations, anecdotes.

The coming together of tradition and modern life is what makes beer one of the most fascinating aspects of Germany’s culture. German beer culture needs to be preserved, taught, celebrated, and most importantly, pushed forward. Thanks to our large portfolio, like no other, we bring German beer culture to life.

A close-up of a beer glass, showcasing sparkling golden beer topped with a thick white foam.
FOAM

FOAM - THE FOAM SPEAKS VOLUMES.

A close-up of a beer glass, showcasing sparkling golden beer topped with a thick white foam.

The froth, the head, the delicate foam is the first and prime indication of the overall quality and taste of the brew. The English don’t want a head of foam, and the Americans don’t think twice about it. In Germany, though, beer without foam might as well be beer without hops. It’s not beer.

A group of men is gathered around a table, raising their glasses in a toast.
STAMMTISCH

STAMMTISCH - WHERE EVERYONE KNOWS YOUR NAME

A group of men is gathered around a table, raising their glasses in a toast.

The regulars’ table, or Stammtisch, is an informal gathering held on a regular basis at the neighborhood pub. Traditionally every local haunt has a large, round table reserved for a regular group of friends who meet to discuss politics, philosophy, local gossip, or simply to pass the time with a friendly game of cards.

Five friends toast with glasses of beer outdoors, smiling and enjoying a sunny day.
PROST

PROST - CHEERS!

Five friends toast with glasses of beer outdoors, smiling and enjoying a sunny day.

In the olden times, clinking your glasses was a matter of life and death – quite literally. This tradition started when getting poisoned by harmless drink was a real threat. By clinking mugs, some of the liquid would spill in the other person’s mug – ensuring that if the brew was poisoned, your enemy would be dead as well. Here’s to your health: Prost!

A man in traditional attire taps a beer keg at an outdoor event with a castle in the background.
FASSANSTICH

FASSANSTICH - “O’ZAPFT IS!”..IT’S TAPPED! LET THE PARTY BEGIN!

A man in traditional attire taps a beer keg at an outdoor event with a castle in the background.

The Party Begins with a Hammer: FassansticH

With a swing of the hammer and the exclamation “O’zapft is!”– it’s tapped! Let the party begin!

A man and a woman are smiling and clinking bottles together while sitting on a boat.
EYE CONTACT

EYE CONTACT - HOW TO AVOID SEVEN YEARS OF BAD SEX

A man and a woman are smiling and clinking bottles together while sitting on a boat.

Or the Importance of Eye Contact. When toasting with friends in Germany, it is crucial that you maintain eye contact. Legend has it that if eye contact is not sure and steady, you won’t just suffer bad luck, but bad sex – and seven years of it to boot! Needless to say that no German will ever blink during a toast.

A bustling outdoor evening market with people gathered around tables under illuminated large umbrellas.
BIERGARTEN

BIERGARTEN - GERMANYS GIFT TO THE WORLD

A bustling outdoor evening market with people gathered around tables under illuminated large umbrellas.

If there is a better way to enjoy a beautiful summer’s day than to sit at a long wooden table in the shade of an old tree, and enjoy a friendly conversation over an ice-cold beer in a German Biergarten, we sure haven’t heard of it!

A large tent filled with people seated at long tables, enjoying a lively gathering under a striped yellow and orange canopy.
OKTOBERFEST

OKTOBERFEST -

YOUR OWN MOTHER ONLY GETS ONE DAY….
…BEER GETS TWO WEEKS – OKTOBERFEST.

A large tent filled with people seated at long tables, enjoying a lively gathering under a striped yellow and orange canopy.

Once a year, Munich turns into a giant party. The world’s largest celebration of German beer draws over six million people from around the world.

A group of friends cheers with bottles at a rooftop dinner table during sunset.
GEMÜTLICHKEIT

GEMÜTLICHKEIT

A group of friends cheers with bottles at a rooftop dinner table during sunset.

This great German word describes a state of warmth, coziness, friendliness and good cheer. Sun, friends, and beer in a German beergarden are closely associated with Gemütlichkeit.

Five friends are toasting with glasses of beer in a rustic bar setting. They are smiling and looking at the camera.
FEIERABEND

FEIERABEND - THIS IS THE GERMAN VERSION OF HAPPY HOUR

Five friends are toasting with glasses of beer in a rustic bar setting. They are smiling and looking at the camera.

‘Feierabend’ is the German word for the end of the work day. When the bell rings and the day is done, hard-working Germans head to their local pub and celebrate with their friends and their favorite brew.

Prost!

Three people are laughing and enjoying drinks at a bar counter, with other patrons in the background.
KNEIPENRUNDE

KNEIPENRUNDE - THIS ROUND IS ON ME

Three people are laughing and enjoying drinks at a bar counter, with other patrons in the background.

Germans are generous. One of our finest traditions is picking up the next round. Treating your friends is considered a matter of honor.

A pretzel and two white sausages are served with mustard on a wooden board.
FRÜHSCHOPPEN

FRÜHSCHOPPEN - ANY EXCUSE WILL DO

A pretzel and two white sausages are served with mustard on a wooden board.

Germans have a charming ritual of meeting friends before midday to share a tasty brew. And while it varies from region to region, the Frühschoppen is usually a kind of brunch that doesn’t necessarily involve food. In its native Bavaria, though, it definitely does. Here, the Frühschoppen is a specific kind of brunch consisting of Weisswurst, sweet mustard, pretzels, and wheat beer.

Two glasses of beer with condensation sit on coasters, lit warmly from behind.
BRÜDERSCHAFT

BRÜDERSCHAFT - KISS ME BROTHER

Two glasses of beer with condensation sit on coasters, lit warmly from behind.

The brotherhood drink is a time-honored expression of deep friendship. Two friends will elaborately embrace while drinking from the same vessel, even giving each other a friendly kiss to symbolize their deep bond. The ritual has its beginnings in feudal times when knights would swear vows to each other before going into battle.

A parade in front of an ancient stone tower, with people throwing confetti and flowers under a sunny sky.
KARNEVAL

KARNEVAL - IT’S CARNIVAL!

A parade in front of an ancient stone tower, with people throwing confetti and flowers under a sunny sky.

Every year on the 11th day of the 11th month at 11:11 AM the city of Cologne goes crazy. It’s Carnival! Starting in November, Carnival reaches its high point at the beginning of February. Needless to say this involves abundant and rather conspicuous consumption of the city’s favorite beer: Kölsch.

Two men are engaging playfully next to an old wooden cart in a grassy field. One man is pretending to be pulled by the other who holds a rope.
VATERTAG

VATERTAG

Two men are engaging playfully next to an old wooden cart in a grassy field. One man is pretending to be pulled by the other who holds a rope.

Oktoberfest is generally thought of as the biggest drinking celebration in Germany. Hence the country’s Father’s Day celebrations are often overlooked, even though they involve the spectacle of oddly dressed men pulling carts filled with beer into parks and drinking with their friends.

Glass Styles

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A bar counter displays various taps and glasses of beer under warm lighting. Wooden elements and shelves filled with bottles enhance the decor.

Regions

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Two German flags flutter in the breeze against a backdrop of autumn trees.

Beer Styles

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A close-up of shiny beer taps with one featuring a prominent red handle.

Brewmaster Insights

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Several metal beer kegs are stacked in a storage area, each marked with embossed branding.