Four young adults enjoy a cheerful toast with beers at a warmly lit outdoor table.

GERMAN BEER CULTURE

Regional Flavors Await!

Germany has a lot of different sides to it: from the breathtaking mountain regions, to bustling urban cities, to sprawling industrial areas and breezy coastal towns.

Each one of these beautiful regions has a beer style that is defined by the character of the region and its people.

There are very few products as passionately debated as beer. Everyone has an opinion on which beer is best. Spoiler alert: it is usually the beer the person grew up with.


Learn more about the German beer culture!

Beer Styles

See where we operate
A close-up of shiny beer taps with one featuring a prominent red handle.

Brewmaster Insights

View expert thoughts
Several metal beer kegs are stacked in a storage area, each marked with embossed branding.

Facts & Rituals

Uncover the details
A close-up of two beer glasses filled with golden beer, foam at the top, in front of a blurry accordion.

Glass Styles

What suits your beer?
A bar counter displays various taps and glasses of beer under warm lighting. Wooden elements and shelves filled with bottles enhance the decor.
Two German flags flutter in the breeze against a backdrop of autumn trees.